Cabinet Office Strategy

Active Ageing

This project looked at how to improve the well-being and quality of life of older people by helping them to remain active.

The study identified ways of increasing the employment opportunities for older people, by examining the incentives for businesses to employ and retain older people and for individuals to remain in paid or voluntary work.

• Report: Winning The Generation Game (pdf, 535kb) February 2000

Further Information

For further information, or to check the availability of hard copies of the report, please contact the Strategy Unit.