Charter Mark standard means higher levels of customer satisfaction
News Release
26th Febuary 2007
Independent research has shown that, across all sectors, levels of customer
satisfaction are higher for organisations which have achieved the Charter
Mark standard.
Finance Minister, David Hanson MP, endorsed the scheme at tonight's
annual reception for Charter Mark achieving organisations in Parliament
Buildings. This year 20 Northern Ireland public service organisations have
achieved 41 Charter Marks and the event was organised to recognise and
celebrate their success.
Charter Mark achievers must demonstrate that they are committed to
improving the service offered to their customers by consulting regularly
with them and being flexible and innovative in their approach to service
delivery.
David Hanson said:
“You should all be very proud of what you have achieved. You are part of
a growing elite in the public services who have achieved Charter Mark.
The public demand the very best in public services and Charter Mark has
been fundamental in raising standards and promoting best practice.
“In Northern Ireland we now have more than 100 organisations which hold
Charter Mark. This is proportionally higher than in the rest of the
UK and I believe this reflects
a strong customer service ethos among public sector organisations here.”
The Minister highlighted the work of the Northern Ireland Housing
Executive, which has achieved Charter Mark for all 37 of its District
Offices. The Northern Ireland Court Service has also achieved Charter Mark
recognition for all 21 of its Court Offices.
“You are an inspiration to the rest of the public sector”
,he told staff attending the event.
Notes to editors:
Background to Charter Mark
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Charter Mark is a UK wide scheme, which is administered by the Cabinet
Office and promoted in Northern Ireland by the Public Service Improvement
Unit. In existence as an award scheme for excellent customer service
since 1992, the scheme was reviewed in 2002/03 and relaunched in 2004 as
the National Standard for Customer Service. Organisations hold the
standard for three years, with yearly surveillance visits from the
Assessment bodies to ensure consistency of high service standard
delivery.
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Criteria for assessment against the standard fully reflect the
Government's drive to reform public service delivery by challenging
organisations to set and publish standards and be accountable to their
customers for those standards. The standard encourages innovation and
service improvement. Charter Mark achievers are standard–bearers for
customer–focused improvements in public service delivery.

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In 2005 John Hutton, the previous Chancellor of the Duchy of Lancaster,
commissioned Bernard Herden, former Chief Executive of the UK Passport
Service, to undertake a review of Charter Mark. The review reported in
June 2006, recommending that Charter Mark should be positioned to play an
important role in the broader landscape of service transformation and the
reform of public services to meet rising and changing public
expectations. The Government has welcomed the review report and the
Cabinet Office is preparing to launch the revised and rebranded standard
in 2007.
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Download the list of the 41 Charter Marks achieved by Northern Ireland
public service organisations in 2006 .
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The contact details for this press release are:
Mrs Sharon Henderson
Public Service Improvement Unit
Tel: 028 90 816027
E mail: sharon.henderson@dfpni.gov.uk